Advertising mobile app software Liftoff Mobile files for an estimated $400 million IPO
April 17, 2026 News
Advertising mobile app software Liftoff Mobile refiles for an estimated $700 million IPO
Liftoff Mobile, which provides AI-powered advertising and monetization software for mobile apps, refiled on Friday with the SEC to raise up to what we estimate could be $700 million in an initial public offering. The company previously filed for a $711 million IPO in January, before postponing, and eventually withdrawing it in February.
January 29, 2026 News
Advertising mobile app software Liftoff Mobile sets terms for $711 million IPO
Liftoff Mobile, which provides AI-powered advertising and monetization software for mobile apps, announced terms for its IPO on Thursday.
The Redwood City, CA-based company plans to raise $711 million by offering 25.4 million shares at a price range of $26 to $30. At the midpoint of the proposed range, Liftoff Mobile would command a fully diluted market value of $5.5 billion.
IPO Overview
Liftoff Mobile, which provides AI-powered advertising and monetization software for mobile apps, filed on Tuesday with the SEC to raise up to $400 million in an initial public offering.
Liftoff Mobile, formed in 2021 through the merger of Liftoff and Vungle, provides an AI-powered platform that supports user acquisition and ad monetization for mobile app advertisers and publishers across various verticals like social media, finance, entertainment, and gaming. As of September 30, 2025, its software development kit is integrated into over 140,000 apps, connecting to approximately 1.4 billion daily active users worldwide, while serving over 1,000 marketers globally, with customers distributed across the Americas, APAC, and EMEA.
The Redwood City, CA-based company was founded in 2011 and booked $634 million in revenue for the 12 months ended September 30, 2025. It plans to list on the Nasdaq under the symbol LFTO. Goldman Sachs, Jefferies, Morgan Stanley, Barclays, RBC Capital Markets, UBS Investment Bank, Wells Fargo Securities, William Blair, Cantor Fitzgerald, Deutsche Bank, PJT Partners, Nomura Securities, BTIG, Needham & Co., and Raymond James are the joint bookrunners on the deal. No pricing terms were disclosed.
About the Company
Liftoff is a mission-critical growth monetization engine for the app economy. Our AI-powered platform is designed to serve all verticals in the app ecosystem and is fully integrated to drive differentiated advertising performance for our customers across the app economy. We deliver profitable users for app advertisers and help to maximize advertising revenue for apps that monetize with ads. At each of December 31, 2023 and 2024 and September 30, 2025, over 1,000 marketers used our platform to acquire new users, and over 105,000, 125,000 and 140,000 apps, respectively, have integrated our software development kit （“SDK”） to monetize their media inventory. Through these SDK integrations, in the fourth quarter of 2025, our platform connects to roughly 1.4 billion daily active users worldwide. We are built to grow as our customers grow: our models are continually improving, which enables us to deliver better performance for our customers, expanding our market opportunity and strengthening our role in the app economy. The app ecosystem is massive — SensorTower estimates that during 2024 over five billion global mobile users spent an average of approximately three hours daily on apps. In this expanding market, app developers have two primary needs to grow their businesses.