Beverage portfolio manager AMASS Brands files for a direct listing on the Nasdaq
IPO Overview
AMASS Brands, a diversified premium beverage portfolio operator, filed on Thursday with the SEC to register its shares with the SEC and complete a direct listing on the Nasdaq. The shares of common stock listed will be sold by existing shareholders; AMASS Brands will not raise new capital in its listing. The company did not disclose the anticipated timing of its listing.
The Registered Stockholders plan to sell up to 12.4 million shares of common stock.
In December 2025, AMASS Brands sold shares in a Regulation Crowdfunding at $8.98 per share.
AMASS is a U.S.-focused premium beverage platform that develops and markets products across spirits, wine, and non-alcoholic alternatives. The company distributes through wholesale, on-premise, and direct-to-consumer channels, with a portfolio positioned around consumer trends toward premiumization, moderation, and wellness-oriented drinking occasions. Its strategy includes actively adjusting category exposure and brand investments in response to evolving demand trends, including recent portfolio changes in wine and a more selective near-term approach to spirits.
The Santa Maria, CA-based company was founded in 2016. It plans to list on the Nasdaq under the symbol AMSS. AMASS Brands filed confidentially on November 3, 2025. As a direct listing without a firm commitment offering, there are no underwriters on the deal; instead, Maxim will serve as financial advisor.
About the Company
Founded in 2016, AMASS is building a diversified premium beverage platform at the intersection of craft, wellness, and functionality. Our mission is to modernize drinking occasions with products that are premium, health-conscious, and culturally resonant. We operate across multiple categories—spirits, wine, and non-alcoholic alternatives—creating a uniquely diversified portfolio aligned with long-term consumer shifts toward moderation, premiumization, and wellness. Our brands are distributed primarily in the United States through wholesale, on-premise, direct-to-consumer （“DTC”）， with limited international activity through third-party partners, reaching more than 40,000 points of sale. We are continuously evaluating and adjusting our portfolio, investments and strategy. The markets in which we operate are subject to evolving consumer preferences and broader industry dynamics. For example, although the wine category in North America is expected to expand in the future, certain metrics such as declining volumes in recent years signal changes in demographics and preferences. Because declining consumption has made growth more challenging, we have taken steps to revise our wine portfolio accordingly. Similarly, we are taking a disciplined approach to our spirits segment, with near-term deprioritization in 2026 while we look for opportunities for renewed growth in the future.